In 1989 Florida TaxWatch and two of its co-founders, J.E. Davis and A.D. Davis (owners and cofounders of Winn Dixie Stores, Inc.) created an awards program that would inspire, reward and recognize enterprising state employees for their innovative and cost- saving accomplishments.
The Davis brothers' common sense vision of taking personal responsibility for redefining productive government has inspired state government employees to strive for excellence. Prudential, recognizing the benefits of such an incentive for all Florida residents, began supporting the recognition awards in 1993, and over a decade ago became the title sponsor, breathing new life and expansion into the program, which has been a core function of Florida TaxWatch since the program's inception.
Thanks to the Davis brothers, Florida TaxWatch, and Prudential over 15,000 nominations have been submitted since 1989 totaling 9 billion in cost savings, cost avoidances and added value to the lives of Florida's residents and visitors.